“If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.”
“What businesses really need is to build connections that last,
connections that transcend a single product or marketing campaign,
connections that span an extended period.”
“These days the need for brands to be authentic is more important than ever because of the rise of social media.”
“Figure out who you are; then do it on purpose.”
“Figuring out who you are and being true to yourself is not just important, but it is critical to being authentic.”
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